Discovery Day is your chance to dive deeper, meet the leadership, and assess whether the partnership aligns with your goals. Here are 13 essential questions geared specifically to help you get the most from your St. Louis Wings Discovery Day:

1. What makes St. Louis Wings stand out in the Canadian casual-dining space?
   Understand what differentiates the brand from competitors.

2. What is the average unit volume (AUV) and what drives that performance?
   Ask about the key sales drivers in typical franchise locations.

3. Can you describe your ideal location criteria?
   Discuss the demographics, traffic, visibility, and neighborhood fit the franchise looks for.

4. What support is offered from application to grand opening?
   Clarify the specifics of training, site selection, and launch assistance.

5. How does your training program set up franchisees and staff for long-term success?
   Pin down what’s covered during the 5–6 week training and initial post-open support.

6. What role does corporate play after launch?
   Ask how hands-on the franchisor is in ongoing operations.

7. What KPIs do top performers meet or exceed?
   Get insight into benchmarks for sales, service, and efficiency.

8. Who is the typical guest demographic and how is that evolving?
   Identify who your core customer base is and what trends are emerging.

9. How do you stay ahead of changing consumer expectations in food and dining?
   Explore innovation in menu, marketing, and customer experience.

10. How is marketing structured regionally and locally?
    With only 2 % of weekly sales supporting marketing, find out what you’ll get for that investment.

11. What challenges have franchisees faced, and what support did you provide?
    Learn how the team helps franchisees overcome obstacles.

12. How scalable is your model for multi-unit development?
    If you’re ambitious, ask about expansion support and opportunities.

13. What drives franchisee loyalty, why do franchisees stay and reinvest?
    Understand why some have been associated with the brand for many years.

Putting It All Together

Discovery Day is your opportunity to get real, unfiltered insight into what it means to own a St. Louis Wings franchise. These questions will help you gauge support, profitability, flexibility, culture, and most importantly, whether this business aligns with your own vision.