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Our Story

Start Your Journey with St. Louis!

St. Louis Bar and Grill first opened its doors in Toronto in 1992 and has been 100% Canadian-owned and operated ever since. Famous for our ‘Devilishly Good!’ service, signature wings, fries, and garlic dill sauce, we’ve perfected a fun, casual sports bar and grill setting that makes us the local neighbourhood favourite. With over 20 years of successful franchising experience and 80+ locations across Canada, we offer a proven model built on customer loyalty and operational excellence. Discover the opportunity behind one of Canada’s most beloved restaurant chains.

Our Story

Start Your
Journey with
St. Louis!

St. Louis Bar and Grill first opened its doors in Toronto in 1992 and has been 100% Canadian-owned and operated ever since. Famous for our ‘Devilishly Good!’ service, signature wings, fries, and garlic dill sauce, we’ve perfected a fun, casual sports bar and grill setting that makes us the local neighbourhood favourite. With over 20 years of successful franchising experience and 80+ locations across Canada, we offer a proven model built on customer loyalty and operational excellence. Discover the opportunity behind one of Canada’s most beloved restaurant chains.

LET’S TALK

Whether you’re interested in a current opportunity, or have one in mind, we want to work with you!

WHY ST. LOUIS
STANDS OUT

Operational Efficiency

Affordable compact footprint maximizes profitability.

Proven Demand

Over 2 million pounds of wings sold annually and consistently high beer revenue.

Turnkey System

From site selection to staff training, we make your journey to ownership easy.

5% Royalties

With a very competitive franchise fee of $45,000

Canadian-Made

Proudly homegrown recipes and traditions.

Culture & Commitment

WHAT WE STAND FOR

Vision Create a world where everyone is a regular.

Mission

To always deliver more than expected
through extraordinary hospitality.

VALUES

Culture & Commitment

WHAT WE STAND FOR

Vision

Create a world where everyone is a regular.

Mission

To always deliver more than expected through extraordinary hospitality.

VALUES

upcoming franchise locations

Coming Soon

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Edmundston

NB - 2026

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Sault Ste Marie

ON - 2026

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Winnipeg

MB - 2026

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Niagara

ON - 2027

Locations

CURRENT OPPORTUNITIES

CURRENT OPPORTUNITIES

  • Alberta
    • Airdrie
    • Calgary
    • Edmonton
    • Fort McMurray
    • Fort Saskatchewan
    • Grande Prairie
    • Leduc
    • Lethbridge
    • Lloydminster
    • Medicine Hat
    • Okotoks
    • Red Deer
    • Stony Plain
  • British Columbia
    • Abbotsford
    • Burnaby
    • Chilliwack
    • Coquitlam
    • Kamloops
    • Kelowna
    • Langley
    • Maple Ridge
    • Nanaimo
    • New Westminstser
    • Penticton
    • Port Coquitlam
    • Prince George
    • Richmond
    • Surrey
    • Vancouver
    • Vernon
    • Victoria
  • Manitoba
    • Brandon
    • Winnipeg
  • New Brunswick
    • Bathurst
    • Dieppe
    • Fredericton
    • New Minas
    • Saint John
  • Newfoundland
    • St. John's
    • Truro
  • Nova Scotia
    • Bedford
    • Halifax
    • Moncton
    • New Glasgow
    • Sydney
  • Ontario
    • Ancaster
    • Belleville
    • Brampton
    • Brantford
    • Brockville
    • Burlington
    • Cobourg
    • Cornwall
    • Georgetown
    • Grimsby
    • Hamilton
    • Huntsville
    • Lindsay
    • London
    • Mississauga
    • Newmarket
    • Niagara Falls
    • Oakville
    • Ottawa
    • Sault Ste. Marie
    • Scarborough
    • Stoney Creek
    • Thunder Bay
    • Toronto
    • Windsor
    • Woodstock
  • Prince Edward Island
    • Charlottetown
    • Summerside
  • Saskatchewan
    • Moose Jaw
    • Prince Albert
    • Regina
    • Saskatoon


Don't see the location you have in mind?
Contact us to discover our franchise opportunities

RESTAURANT CONVERSION
ALSO AVAILABLE!

AB BC MB NB NL NT NS NU ON PE QC SK YT

Investment Perspective

INVESTMENT SNAPSHOT

These figures provide a high-level benchmark of the capital required to access our proven systems and launch your location. While final costs vary by market and site, this summary serves as an initial roadmap for your financial planning.

Total Investment Range

$650k – $1.3M

Franchise Fee

$45,000

Minimum Liquidity

$250k – $550k

Ongoing Royalty

5%

Marketing Fund

2%

Investment Perspective

INVESTMENT SNAPSHOT

These figures provide a high-level benchmark of the capital required to access our proven systems and launch your location. While final costs vary by market and site, this summary serves as an initial roadmap for your financial planning.

Total Investment Range

$650k – $1.3M

Franchise Fee

$45,000

Minimum Liquidity

$250k – $550k

Ongoing Royalty

5%

Marketing Fund

2%

Proven System

OUR EXTRAORDINARY SUPPORT

Proven System

OUR EXTRAORDINARY SUPPORT

Development

SETTING YOUR FRANCHISE UP FOR SUCCESS

1

Protects Your Investment

Rigorous vetting to select only dedicated, high-quality franchise partners.

2

Strategic Site Selection

Secure optimal locations via deep market analysis and expert real estate negotiations.

3

Comprehensive Legal Support

We handle core legal aspects, so you can focus on operating your business.

4

Turnkey Construction Management

We manage the complex build-outs so you don’t have to.

Marketing Team

YOUR 2% MARKETING FUND PROVIDES

1

Instant Brand Authority

Full service marketing team for professional strategy, creative, social media, and graphic design.

2

National Buying Power

Expert national media buying to stretch budgets further than independent businesses.

3

Targeted Local Customers

Customized community programs and dedicated support to drive traffic to your front door.

4

5-Star Reputation Management

Expert tools and guidance to master local rankings, ratings, and reviews.

Business Intelligence Team

TURNS DATA INTO DECISIONS THAT GROW SALES AND CUT COSTS

1

Performance-Optimized Menus

Sales trend analysis to identify best-sellers and protect margins.

2

Smart Marketing ROI

Data-driven insights identifying the initiatives that drive real traffic and sales.

3

Operational Cost Savings

Precise food waste and labor data to ensure peak efficiency.

4

Real-Time Business Insights

Daily updates on sales, reviews, and competitors for a constant market edge.

Operations

STREAMLINING YOUR DAILY SUCCESS

1

Inventory & Supply Chain Mastery

Expert guidance on purchasing and inventory to reduce waste and maximize margins.

2

Precision Culinary Standards

Step-by-step support for food prep and display ensuring consistency and guest satisfaction.

3

Modern POS & Tech Systems

Seamless integration of point-of-sale and digital tools for smooth business operations.

4

Strategic Financial Planning

Direct access to financial advice and planning tools to keep you profitable

Training

BUILDING A CULTURE OF HOSPITALITY EXCELLENCE

1

Mastery of "Extraordinary Hospitality"

Immersive bootcamp training for all staff levels to ensure a world-class guest experience.

2

High-Performance Leadership

Advanced management skills to inspire your team and lead with confidence

3

Continuous Expert Coaching

Regular workshops and secret shopper evaluations to refine team skills and service.

4

Retention-Focused Culture

Proven systems to empower staff, reduce turnover, and build high-performing teams.

Procurement

STRENGTHENING YOUR SUPPLY CHAIN AND PROTECTING YOUR MARGINS.

1

National Buying Power

Network scale to access premium products through competitive, volume-based pricing.

2

Vetted Vendor Partnerships

Reliable supplier relationships ensuring consistent quality and priority supply chain access.

3

Inventory & Waste Control

Proven systems to balance stock levels and minimize waste to protect your bottom line.

4

Turnkey Equipment Sourcing

High-performance kitchen and bar equipment secured through franchisee-exclusive rates.

MENU

ENGINEERING PROFITABLE FLAVOURS AND GUEST LOYALTY.

1

Award-Winning Culinary Core

Market-leading wing marinades and proprietary dry rubs that drive a dominant food-to-beverage ratio.

2

Strategic Site Selection

Rigorous R&D and product testing to ensure a consistent, high-quality, and trending menu.

3

Optimized Profit Engineering

Menu design and product presentation standards focused on maximizing average guest checks.

4

Proprietary Revenue Streams

Retail-ready products, including our Famous Garlic Dill sauce, to build brand presence at home.

Development

SETTING YOUR FRANCHISE UP FOR SUCCESS

1

Protects Your Investment

Rigorous vetting to select only dedicated,
high-quality franchise partners.

2

Strategic Site Selection

Secure optimal locations via deep market analysis and expert real estate negotiations.

3

Comprehensive Legal Support

We handle core legal aspects, so you can focus on operating your business.

4

Turnkey Construction Management

We manage the complex build-outs so you don’t have to.

Marketing Team

YOUR 2% MARKETING FUND PROVIDES

1

Instant Brand Authority

Full service marketing team for professional strategy, creative, social media, and graphic design.

2

National Buying Power

Expert national media buying to stretch budgets further than independent businesses.

3

Targeted Local Customers

Customized community programs and dedicated support to drive traffic to your front door.

4

5-Star Reputation Management

Expert tools and guidance to master local rankings, ratings, and reviews.

Business Intelligence Team

TURNS DATA INTO DECISIONS THAT GROW SALES AND CUT COSTS

1

Performance-Optimized Menus

Sales trend analysis to identify best-sellers and protect margins.

2

Smart Marketing ROI

Data-driven insights identifying the initiatives that drive real traffic and sales.

3

Operational Cost Savings

Precise food waste and labor data to ensure peak efficiency.

4

Real-Time Business Insights

Daily updates on sales, reviews, and competitors for a constant market edge.

Operations

STREAMLINING YOUR DAILY SUCCESS

1

Inventory & Supply Chain Mastery

Expert guidance on purchasing and inventory to reduce waste and maximize margins.

2

Precision Culinary Standards

Step-by-step support for food prep and display ensuring consistency and guest satisfaction.

3

Modern POS & Tech Systems

Seamless integration of point-of-sale and digital tools for smooth business operations.

4

Strategic Financial Planning

Direct access to financial advice and planning tools to keep you profitable

Training

BUILDING A CULTURE OF HOSPITALITY EXCELLENCE

1

Mastery of "Extraordinary Hospitality"

Immersive bootcamp training for all staff levels to ensure a world-class guest experience.

2

High-Performance Leadership

Advanced management skills to inspire your team and lead with confidence

3

Continuous Expert Coaching

Regular workshops and secret shopper evaluations to refine team skills and service.

4

Retention-Focused Culture

Proven systems to empower staff, reduce turnover, and build high-performing teams.

Procurement

STRENGTHENING YOUR SUPPLY CHAIN AND
PROTECTING YOUR MARGINS.

1

National Buying Power

Network scale to access premium products through competitive, volume-based pricing.

2

Vetted Vendor Partnerships

Reliable supplier relationships ensuring consistent quality and priority supply chain access.

3

Inventory & Waste Control

Proven systems to balance stock levels and minimize waste to protect your bottom line.

4

Turnkey Equipment Sourcing

High-performance kitchen and bar equipment secured through franchisee-exclusive rates.

MENU

ENGINEERING PROFITABLE FLAVOURS AND GUEST LOYALTY.

1

Award-Winning Culinary Core

Market-leading wing marinades and proprietary dry rubs that drive a dominant food-to-beverage ratio.

2

Strategic Site Selection

Rigorous R&D and product testing to ensure a consistent, high-quality, and trending menu.

3

Optimized Profit Engineering

Menu design and product presentation standards focused on maximizing average guest checks.

4

Proprietary Revenue Streams

Retail-ready products, including our Famous Garlic Dill sauce, to build brand presence at home.

Development

SETTING YOUR FRANCHISE UP FOR SUCCESS

1

Protects Your Investment

Rigorous vetting to select only dedicated,
high-quality franchise partners. 

2

Strategic Site Selection

Secure optimal locations via deep market analysis and expert real estate negotiations. 

3

Comprehensive Legal Support

We handle core legal aspects, so you can focus on operating your business.

4

Turnkey Construction Management

We manage the complex build-outs so you don’t have to. 

Marketing Team

YOUR 2% MARKETING FUND PROVIDES

1

Instant Brand Authority

Full service marketing team for professional strategy, creative, social media, and graphic design.

2

National Buying Power

Expert national media buying to stretch budgets further than independent businesses.

3

Targeted Local Customers

Customized community programs and dedicated support to drive traffic to your front door.

4

5-Star Reputation Management

Expert tools and guidance to master local rankings, ratings, and reviews.

Business Intelligence Team

TURNS DATA INTO DECISIONS THAT GROW SALES AND CUT COSTS

1

Performance-Optimized Menus

Sales trend analysis to identify best-sellers and protect margins.

2

Smart Marketing ROI

Data-driven insights identifying the initiatives that drive real traffic and sales.

3

Operational Cost Savings

Precise food waste and labor data to ensure peak efficiency.

4

Real-Time Business Insights

Daily updates on sales, reviews, and competitors for a constant market edge.

Operations

STREAMLINING YOUR DAILY SUCCESS

1

Inventory & Supply Chain Mastery

Expert guidance on purchasing and inventory to reduce waste and maximize margins.

2

Precision Culinary Standards

Step-by-step support for food prep and display ensuring consistency and guest satisfaction.

3

Modern POS & Tech Systems

Seamless integration of point-of-sale and digital tools for smooth business operations.

4

Strategic Financial Planning

Direct access to financial advice and planning tools to keep you profitable

Training

BUILDING A CULTURE OF HOSPITALITY EXCELLENCE

1

Mastery of "Extraordinary Hospitality"

Immersive bootcamp training for all staff levels to ensure a world-class guest experience.

2

High-Performance Leadership

Advanced management skills to inspire your team and lead with confidence

3

Continuous Expert Coaching

Regular workshops and secret shopper evaluations to refine team skills and service.

4

Retention-Focused Culture

Proven systems to empower staff, reduce turnover, and build high-performing teams.

Procurement

STRENGTHENING YOUR SUPPLY CHAIN AND
PROTECTING YOUR MARGINS.

1

National Buying Power

Network scale to access premium products through competitive, volume-based pricing.

2

Vetted Vendor Partnerships

Reliable supplier relationships ensuring consistent quality and priority supply chain access.

3

Inventory & Waste Control

Proven systems to balance stock levels and minimize waste to protect your bottom line.

4

Turnkey Equipment Sourcing

High-performance kitchen and bar equipment secured through franchisee-exclusive rates.

MENU

ENGINEERING PROFITABLE FLAVOURS AND GUEST LOYALTY.

1

Award-Winning Culinary Core

Market-leading wing marinades and proprietary dry rubs that drive a dominant food-to-beverage ratio.

2

Strategic Site Selection

Rigorous R&D and product testing to ensure a consistent, high-quality, and trending menu.

3

Optimized Profit Engineering

Menu design and product presentation standards focused on maximizing average guest checks.

4

Proprietary Revenue Streams

Retail-ready products, including our Famous Garlic Dill sauce, to build brand presence at home.

Testimonials

WHAT OUR FRANCHISEES ARE
SAYING ABOUT US

Testimonials

WHAT OUR FRANCHISEES ARE SAYING ABOUT US

FAQ

Frequently Asked Questions

On average, the process takes 6 to 12 months, depending on site selection, local permitting, and construction timelines. 

While hospitality experience is an asset, our comprehensive training and operational support systems are designed to set up any driven business leader for success.
You will have a dedicated Franchise Business Consultant and ongoing access to our Marketing, Training, and Procurement teams to ensure long-term growth.
Candidates typically require a minimum of $250,000 to $550,000 in liquid assets to qualify for a single-unit franchise opportunity.

New franchisees complete a comprehensive program combining classroom instruction, hands-on in-store training, and pre-opening support, covering operations, food prep, staffing, marketing, systems, and brand standards.

Yes. We actively support multi-unit growth for qualified partners who demonstrate a commitment to operational excellence and the brand’s culture.

FAQ

Frequently Asked Questions

On average, the process takes 6 to 12 months, depending on site selection, local permitting, and construction timelines.
Candidates typically require a minimum of $250,000 to $550,000 in liquid assets to qualify for a single-unit franchise opportunity.
While hospitality experience is an asset, our comprehensive training and operational support systems are designed to set up any driven business leader for success.
You will have a dedicated Franchise Business Consultant and ongoing access to our Marketing, Training, and Procurement teams to ensure long-term growth.

These figures provide a high-level benchmark of the capital required to access our proven systems and launch your location. While final costs vary by market and site, this summary serves as an initial roadmap for your financial planning.

Yes. We actively support multi-unit growth for qualified partners who demonstrate a commitment to operational excellence and the brand’s culture.

Blogs

Resources

Why Restaurant Franchising Remains a Strong Entry Point for Business Owners

For aspiring entrepreneurs, entering the restaurant industry independently can feel overwhelming. Between brand building, operational systems, staffing, marketing, supplier relationships, and customer acquisition, starting from scratch often comes with significant risk. That is one reason restaurant franchising continues to remain one of the strongest entry points for new business owners. Rather than building a concept

Reasons to Buy a Restaurant Franchise in Canada

The Canadian restaurant industry continues to grow, evolve, and create new opportunities for entrepreneurs. But entering the market on your own can be complex, expensive, and risky. That is why more investors are turning to franchising as a smarter, more structured path into ownership. When you combine the strength of franchising with a brand that

upcoming franchise locations

Coming Soon

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City / Province nAME

Opening Fall 2026

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